iV audio branding

we give brands a voıce.

then we teach them to sing.

iV : an audio agency

strategy
strategic analysis and design
- We start by listening to the brand: its consumers, champions, employees, marketing officers, agency partners – anyone who plays a role in shaping brand identity
- From the assessment of brand attributes to historical, competitive and contextual audits, our design centric approach maximizes creative exploration and fosters objective decision making, uncovering the audio identity of the brand while aligning it with other brand identfiers.
- Along the way, you’ll learn how to hear your brand with a whole new set of ears.
creation
asset creation and procurement
- Strategically based. Creatively driven. We supply the audio assets needed to build the strongest audio brands possible.
- Our network of talented musicians, composers, sound designers, voice artists, engineers and technology specialists are among the best in the world. We create audio assets that are congruent, distinct, recognizable, flexible and ownable.
- Our creative services include music supervision, original music and sound production, audio logos, sound design, covers, music licensing, rights negotiation, branded content, voiceovers, playlists, ringtones, audio post production and more.
management
implementation and management
- An audio brand is only as good as its implementation. That’s why we work hand in hand with agencies and brands, offering ongoing management of audio assets with the goal of increasing consumer engagement and maximizing returns.
- We explore new technologies, working to make sure your audio brand is heard as often as possible, as consistently as possible, in as many contexts as possible.
- We educate brand managers and agency partners in audio branding best practices, helping them discover and utilize evolving, relevant marketing opportunities not only in the present but on into the future.
evaluation
testing and evaluation
- Audio branding is both an art and a science. We believe in the power of research to inform creative decisions.
- We continually explore new developments in audio branding theory and practice. We collaborate to design and manage metrics for our clients that help refine and measure the effectiveness of the audio branding process.
- We create standardized guides for the application and use of audio assets to insure consistency and maximum returns. We help our clients gather the knowledge and information they need to make informed, objective decisions about audio brand design and implementation.

We're a creative community of audio and marketing professionals, focused on providing strategic audio branding for a wide range of global agencies and brands.

We're experts in the development, creation and evaluation of unique audio assets designed to enhance brand identity, increase brand awareness and encourage consumer engagement.

Our audio branding services draw on best practices that produce measurable returns. They can be served as part of an entire process – or a la carte – depending on your needs.

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