Heros. Outlaws. Jesters. Lovers. Innocents.
Swiss Psychiatrist Carl Gustav Jung theorized the existence of twelve distinct “archetypes”- the recurring images, symbols, and patterns that embody the stories we tell and the mythologies we create, regardless of our culture or our history.
Steve Keller (CEO iV / iV2) and Uli Reese (President iV2) have been tapped by the Cannes Lions organizers to share their research into how these Jungian archetypes can be expressed through music. Their presentation is designed to help attendees discover how understanding this “language of sound” can help shape more effective brand narratives, communicate brand identity, align consumer perceptions, drive deeper emotional connections, and improve recall and recognition.
If you're going to be at the Cannes Lions International Festival of Creativity this year, please join us on June 22nd, 13:30-14:00, in the Audi A forum for this fascinating look into audio, advertising and archetypes.
Our audio branding work with Ehrmann was awarded the bronze award for "Best Use of Audio Branding" at the Transform Awards in London. According to the judges, the work exhibited a "...clear strategy and very well developed sounds, nice sonic signature connect the brand product to the group. The audio brand reflects the heritage of the business and this resonates through the sonics chosen. Well done!"
The Transform Awards has been running for the past six years in Europe. Last year the awards were also established in the Middle East North Africa and Asia-Pacific regions to coincide with the launch of Transform magazine, a global publications on brand development. The awards event has become a prestigious benchmark of those leading the way in both creative and strategic branding. The awards, held at the Brewery in London were hosted by Gyles Brandreth.
In addition to the awards, Steve Keller, iV CEO, also moderated a panel on sensory branding as part of the Transform Conference, which featured an in-depth conversation with sensory branding expert, Dr. Charles Spence, Head of the Crossmodal Research Laboratory at Oxford University.
The iV family is growing!
Some would call it a luxury problem: When Uli Reese, President of iV2, realised during the summer that he would have to turn into an eight-armed kraken to stay on top of the ever-growing workload at our Frankfurt office, he decided it was time to pick up the phone instead.
By welcoming Julia Brömmel into our family this week as an Executive Producer, we've not only added another pair of arms, but doubled our brain power as well.
Speaking of brain power, Juila was a Fulbright scholar at American University in Washington, D.C., where she graduated with a Master’s degree in Broadcast Journalism and Public Affairs in 2013. She's gained valuable experience in the fields of journalism, media production and customer management as she's traveled the world, working in Germany, the U.S. and Ireland. As a result, she's a well-travelled and multi-lingual problem-solver.
In her new role at iV2, Julia will assist Uli with our European operations. Drop her a line and say, "willkommen!"
It started innocently enough.
São Paulo musician Nuno Bianchi was researching the field of audio branding and noticed one name in particular kept popping up: Steve Keller, iV CEO. A few skype calls and e-mails later, and the relationship had grown into a full fledged mentorship, with Keller sharing his knowledge, experience, and insights into the discipline of audio branding with the young Brazilian.
Their common passion for psychology, music, advertising and research eventually lead them to the next chapter: working together to build an audio agency in the Brazilian market, modeled after iV’s audio branding paradigm. The approach combines audio strategy, creation, testing and asset management in a way that engages consumers, enhances brand identity, and maximizes ROI.
The result is the formation of BACON: Branded Audio Content and Other Noises. Bianchi and partners Bruno Alves Fernandes, Fernanda Felício, and Pedro Del Picchia combine their talents to form an impressive team, offering shared experience in Production, Music Supervision, Brand Management, Creative Direction, Psychology, Strategy and Advertising. They have a strong connection to the Brazilian music scene and a growing network of creative talent capable of handling multiple executions as needed.
iV, in turn, serves to oversee, advise, and work directly with BACON and their clients through the entire audio branding process, bringing their reputation and industry leadership with them to every BACON initiative. It’s the best of both worlds: the focus and relevancy of a local audio agency, with the depth, support and experience of a global network.
While Brazil is no stranger to audio branding, with a few audio agencies already in the market, BACON and iV promise to take the audio branding process to new heights. It’s amazing what can come from planting a seed, watering it, and watching it grow. We’re looking forward to bringing home the BACON!
For more information, contact Nuno Bianchi.
Here at iV, we like to say that we live at the “intersection of sound and marketing.” We’re committed to helping brands and agencies communicate brand identities, increasing awareness and equity as they harness the power of sound. As an audio agency, we’re constantly working to improve the strategy, execution and measurement services we offer.
Our continual pursuit of knowledge on the subjects of audio and branding sparked an idea: what if we interviewed some of the best minds in the world of advertising, asking for their perspectives on the relationship of music and sound to brands and marketing? To that end, Uli Reese, President of iV2, set off with a laptop and a digital recorder, traveling the world in pursuit of some of the top names in the business of advertising. Those interviews have ultimately turned into a blog series we've entitled “Great Minds on Music.”
It’s exciting to see our conversations about audio branding making its way to an even larger audience. For more information on iV and our audio branding services, visit our website.
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we are a creative community of audio and marketing professionals, focused on providing strategic audio branding for a wide range of global agencies and brands. with an emphasis on strategy, execution and evaluation, we offer consultation, education, music supervision, original music production, re-recording, audio logo development, music licensing, rights negotiation, sound design, branded content and audio post production. we'd like to think we're pretty fun to work with, too.
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